UX Thinking Interview Question


1. What is UX Design?

User experience UX design is the process of creating products that provide meaningful & relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, & function. "The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease to use, & pleasure provided in the interaction with a product.”

2. Why does it matter?

UX is important for any digital products, UX is key for complex sites because users must be able to easily navigate the site and understand how to use it. UX is centered around how a visitor feels when interacting with a website or a product. It goes behind the scenes, past the visual elements to strategically design how your audience will interact with your website to accomplish desired outcomes, for example gaining information or making a purchase. The ultimate goal is an experience that is intuitive, valuable, and enjoyable to drive engagement, conversions, and repeat visitors.

3. How would you explain the UX Design Process?

UX design thinking is constantly evolving and searching for new ways to solve problems. In general, UX design process as follow when approaching a problem or project. A set of steps a designer will take to solve user problems and create engaging experiences. Design Thinking which follows a thorough understanding of both user and business goals. In general, this is often an iterative design process that is constantly evolving. Key concepts or methods used to carry out this process may include, but is not limited to;
Understand – User Research – Analytics & Discovery - Wireframes - Mockups & Prototype - Finalize & Code.
Content audits, information architecture, user personas, business model canvases, mood boards, storyboards, empathy maps, use case scenarios and user flows, customer journeys, wireframes, mockups, and prototypes. They may also mention conducting user-testing—moderated or unmoderated, remote or in person—multivariate testing, eye tracking, click-tracking heatmaps and other quantitative analytics. UX design thinking methodologies can play an important role in the creation of a product that users will love.

4. What is your design process? Describe the Design methods you follow.

Is an iterative method that helps me continuously improve and polish my designs? The process I used is going through different stages repeatedly, while evaluating my designs on each stage. Each stage involves relevant stakeholders in my organization that take part in the process to make our products highly efficient and usable. The design process involves following six stages as shown.
"The primary factor of my success lies in the fact that I keep my user in center of my design process."
UX Thinker Emil Mitry

Understand | User Research | Analytics & Discovery | Design & Wireframes | Implement | Evaluate |

5. Please walk through your portfolio

I Have an eye for design.

I quickly evolving interactive thinking from User journey, storyboard, persona's, and workflow diagram. a focus on digital design, marketing and branding.

How do I prepare myself?

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UIOil Portfolio

The portfolio show's my projects so the home page define what type of project I was responsible for & the clients I worked for.

Emil's Work

Our work page is a collective samples of my projects - the sub menu under are Parts Store - GE Oil & Gas - Sizzing Tools.

6. How would you decide which elements to add to your product?

When I work in a project I have to focused on the success of the product depends on more than utility and usability alone. So, before I add or delete elements I have to evaluate the product, which elements are usable, useful, findable, accessible, credible, valuable and desirable and which is making the users so frustrated and cannot complete their tasks.

Add & Delete Element Showcase

Conducts user research to understand user needs, mental models and working contexts. The users pain points were finding what they are looking for and the menu, search & products didn’t help them. After Analyzing the problem and doing my researches I came up with a mega menu design and used the Oil & Gas terminology on our menu so users can easily find all what they are looking for. Created annotated prototypes & wireframes of user interface designs that visually and textually communicate the behavior of a BHGE site.

7.A project I am most proud of.

The E Commerce Part store project was my best project in 2017. The project goal was designing a site to allow GE O&G customers to Quote, & Orders parts online. The Company did not have a system before so I went to meet with customers, and collect information about the processes they used and try to bring everything online with an easy way so the customers will be able to: Quote, Order, upload parts from his inventory system, getting there special prices, make a payments, Total FCA/FOB & CPT/CFR Karachi price by Air/sea shipment. Also mention the estimated / approximate weight and dimensions of all the shipments. port of shipment, country of origin and harmonized system code for each item. Getting the export approval from the Governments.

8. UX project that didn’t go as planned.

Ajax, High Speed Reciprocating (HSR) Compressors & Cooper-Bessemer equipment in one tool, User-friendly, refreshed interface & graphics. Customized settings based on user inputs. Export performance reports to various software. The challenge Combining new technology with easy to use interface for sizing and selecting compressors, or for resizing old ones. The goals are design a combined app to include the functions was previously in the three applications used before to Customize the compressors. "Ajax-Gemini-Superior" into one software. This tool designed to sizing all kind of Compressors such as "Superior, Gemini, Joy, Ajax, Cooper Bessmer, and High-speed reciprocating compressors.

9. What is your process for working with other designers, developers or product managers?

Sailing is very lovely energetic sport. It is team collaboration. You cannot succeed without team work. So, every day at work like sailing to new horizon, exiting to navigate through rough weather. Working with Other designer bring the best of great ideas, it helps me and my team to design a better solution. Specially by having a weekly meeting to discuss the projects they are working on and every one adds his input.

Design and development are two sides of the same coin

The most challenging aspect of my career has been getting designs implemented as intended.